Creative Wired8× more qualified leads in 90 days.
Facebook lead generation campaigns targeting NRI property buyers across UAE and Kerala.
Kochi Real Estate Developer
Real Estate
Kochi, Kerala
90 days
The Challenge
A real estate developer in Kochi was targeting NRI buyers in UAE but running generic Facebook ads with no audience segmentation. Cost per lead was AED 400+, lead quality was poor, and their sales team was wasting time on unqualified inquiries.
Our Approach
Audience research — built custom audiences of UAE-based Keralites using interest and demographic layering
Creative overhaul — produced location-specific video ads showing Kochi lifestyle and property walkthroughs
Lead gen form optimisation — reduced form fields from 9 to 4, pre-filled where possible
Retargeting funnel — warm video viewers moved to direct inquiry campaigns
Lookalike audiences built from existing buyer database
WhatsApp integration for instant lead follow-up reducing response time to under 2 minutes
The Results
Lead volume increased 8× at 72% lower cost per lead
Sales team conversion rate improved from 4% to 18% due to improved lead quality
40+ units attributed to Meta Ad campaigns in 90 days
WhatsApp follow-up integration reduced lead response time from 6 hours to 90 seconds
Tech & Tools
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