Local SEO strategy that doubled inquiries for a multi-location restaurant chain in Kerala.
The Challenge
A well-known restaurant chain across Kerala had no online presence despite years of trading. Competitors with inferior food were outranking them simply because they had basic SEO. Google Business Profiles were unclaimed, website was unoptimised, and zero local citations existed.
Our Approach
Claimed and fully optimised all Google Business Profile listings for each location
Technical SEO audit — fixed crawl errors, added schema markup, improved page speed to 90+
Localised keyword research targeting Kochi, Ernakulam and Kerala dining searches
Created location-specific landing pages for each branch with hyper-local content
Built 60+ local citations across UAE and India business directories
Review generation strategy — increased Google reviews from 12 to 180+ across locations
The Results
Moved from page 10 to rank #1 for primary keyword within 4 months
Organic search traffic increased 340% in 6 months
Monthly inquiries and reservations doubled
Google Maps appeared in local 3-pack for all target locations
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