Creative Wired200+ qualified leads in 90 days via LinkedIn.
Account-based LinkedIn Ads strategy for a B2B SaaS targeting C-suite in UAE and Saudi Arabia.
Abu Dhabi B2B SaaS
Software / SaaS
Abu Dhabi, UAE
90 days
The Challenge
A SaaS company in Abu Dhabi was burning budget on Google Ads to reach HR and Finance directors — an audience that lives on LinkedIn, not Google Search. Pipeline was thin, enterprise deals were non-existent, and CAC was unsustainable.
Our Approach
Audience strategy — built ABM target list of 800 companies in UAE and Saudi Arabia by revenue and headcount
Sponsored Content campaigns with thought leadership content targeting VP-level and above
LinkedIn Lead Gen Forms with gated ROI calculators and benchmarking reports
Message Ads to warm audience post-content engagement
Retargeting website visitors with case study content and demo CTAs
Weekly lead scoring and sales handoff process built with client CRM team
The Results
200+ qualified leads with verified company email addresses in 90 days
CPL 38% lower than previous Google Ads campaigns for same audience
12 enterprise deals in pipeline attributed to LinkedIn campaigns
Average deal size increased as LinkedIn reached more senior decision-makers
Tech & Tools
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