Creative Wired312% ROAS increase in 60 days.
Google Shopping and Search campaigns rebuilt from scratch for a Dubai-based online retailer.
Dubai E-Commerce Brand
E-Commerce / Retail
Dubai, UAE
60 days
The Challenge
The brand was running Google Ads in-house with no campaign structure, broad match everything, and zero conversion tracking. Ad spend was high, ROAS was below 1.2×, and they had no visibility into which products were actually profitable.
Our Approach
Full Google Ads account audit — identified wasted spend across 80% of existing keywords
Rebuilt Shopping campaigns with custom product feed segmentation by margin tier
Introduced Search campaigns with exact and phrase match only, tightly themed ad groups
Set up full conversion tracking including micro-conversions and cart abandonment signals
Implemented automated bidding strategies anchored to target ROAS once data matured
Weekly optimisation cycles: search term harvesting, bid adjustments, negative keyword expansion
The Results
ROAS grew from 1.2× to 4.9× within 60 days
CPC dropped 40% through improved Quality Scores and negative keyword management
Revenue from Google Ads tripled month-over-month
Shopping campaigns now account for 65% of all paid revenue
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