Creative Wired25× audience growth in 6 months.
Full social media management for a UAE fintech — content, community and brand voice from scratch.
Abu Dhabi Fintech
Financial Technology
Abu Dhabi, UAE
6 months
The Challenge
A fintech startup in Abu Dhabi had dormant social accounts, no brand voice, and zero community. Their competitors were building audiences and thought leadership on LinkedIn and Instagram while they posted sporadically with no strategy.
Our Approach
Brand voice workshop — defined tone, visual identity and content pillars for LinkedIn and Instagram
Content calendar — 20 posts per month across both platforms, mix of educational, social proof and product
LinkedIn thought leadership posts published under founders' personal profiles
Instagram Reels strategy explaining fintech concepts in simple, local-language formats
Community management — daily engagement, DM responses and follower nurturing
Monthly analytics review and content strategy refinement based on performance data
The Results
Grew combined social following from 840 to 21,000+ in 6 months
LinkedIn post engagement rate increased 480% through founder-led content
Social media now drives 18% of website traffic, up from 1%
Brand recognised as a thought leader in UAE fintech space within 6 months
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