Creative Wired250% sales increase after replatform.
Full custom e-commerce rebuild on Next.js — faster, better UX, built to convert.
Dubai Fashion Brand
Fashion / E-Commerce
Dubai, UAE
4 weeks
The Challenge
A Dubai fashion brand was on an off-the-shelf Shopify theme that was slow, generic, and converting at 0.8%. Mobile experience was broken, checkout had too many steps, and the brand looked identical to a thousand other stores.
Our Approach
UX audit — identified 14 friction points in the purchase journey through session recording analysis
Custom Next.js storefront with Shopify Storefront API as headless backend
Mobile-first design with swipe-based product gallery and one-page checkout
Image optimisation pipeline — all product images served via CDN at WebP, sub-100kb
Integrated size guide, reviews and recently viewed to reduce decision friction
Core Web Vitals: LCP under 1.4s, CLS 0, INP under 100ms
The Results
Conversion rate increased from 0.8% to 3.1% within 30 days of launch
Sales revenue grew 250% in the first month post-launch
Page load time dropped from 6.2s to 1.4s
Bounce rate fell 68% — customers staying longer and browsing more
Tech & Tools
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